Impact Advisors Group | Duxbury Massachusetts | Warrington Pennsylvania
Investment Plan

Financial Quick Takes - Stick to the Plan

As an investor, second-guessing a stable strategy can leave you in the weeds. Trading in reaction to excitement or fear tricks you into buying high (chasing popular trends) and selling low (fleeing misfortunes), while potentially incurring unnecessary taxes and transaction costs along the way.

Still, what do you do if it feels as if your investments have been underperforming? It helps to lead with this key question, to decide if the impression is real or perceived:

How am I doing so far… compared to what?

Compared to the Stocks du Jour?

It is easy to be dazzled by popular stocks or sectors that have been earning magnitudes more than you have, and wonder whether you should get in on the action.

You might get lucky and buy in ahead of the peaks, ride the surges while they last and manage to jump out before the fads fade. Unfortunately, even experts cannot foresee the countless coincidences that can squash a high-flying holding, or send a different one soaring. To succeed at this gambit, you must correctly, and repeatedly decide when to get in and when to get out in markets where unpredictable hot hands can run anywhere from days to years.

Also remember that if you simply invest some of your money in the global stock market and sit tight, you will probably already own today’s hot holdings. You will also automatically hold some of the next big winners, before they surge (effectively buying low).

Rather than comparing your investments to the latest sprinters, be the tortoise, not the hare. Get in, stay in and focus on your own finish line. It is the only one that matters.

Compared to “the Market”?

What if your investments seem to be underperforming, not just the high-flyers but the entire market? Maybe you are seeing reports of “the market” returning several percentage points more than you have lately. What gives?

Remember, when a reporter, analyst or others discuss market performance, they are usually citing returns from the S&P 500 Index, the DJIA or a similar proxy. These popular benchmarks often represent one asset class: U.S. large-cap stocks. As such, it is highly unlikely your own portfolio will always be performing anything like this single source of expected returns.

Most investors instead prefer to balance their potential risks and rewards. For example, if your portfolio is a 50/50 mix of stocks and bonds, you should expect it to underperform an all-stock portfolio over time. But it also should deliver more dependable (if still not guaranteed) returns in the end, along with a relatively smoother ride along the way.

Even if you are more heavily invested in stocks than bonds, a well-diversified stock portfolio will typically include multiple sources of risks and returns, such as U.S., international and emerging market stocks; small and large-cap stocks; value and growth stocks; and other underrepresented sources of expected return.

Thus, we advise against comparing your portfolio’s performance to “the market.” Usually, any variance simply means your well-structured, globally diversified portfolio is working as planned.

Compared to a Similarly Structured Portfolio?

At last, we reach a comparison that makes more sense. Your portfolio should be structured to reflect your financial goals and your ability to tolerate the risks involved in pursuing your desired level of long-term growth. Thus, a more appropriate comparison is made among the “building block” investments available to achieve this ideal.

Once you have built a portfolio that reflects your goals and risk tolerances, there are really only two reasons your particular selections might underperform similar investments.

1. Poor Fund Management: Are your products or solutions accurately capturing the specific sources of return they are meant to deliver?

2. Excessive Costs: Are there lower-cost choices for achieving the same aim?

If your investments are accurately capturing the sources of return you are seeking, you are not spending too much to make this happen, and you or your portfolio manager do not have to make constant adjustments just to stay on course. Any other comparisons become largely irrelevant for your investment journey.

Compared to What?

Admittedly, it can be easier said than done to avoid inappropriate performance comparisons and identify appropriate solutions as described, across shifting times and unfolding events.

We are here to help with that. In roaring bull and scary bear markets alike, we team up with our clients to address these critical “Compared to what?” questions about their investments. It is what we do to ensure they can accurately assess where they stand, and where they would like to go. Please do not hesitate to contact us if you are interested in opening up a conversation with our team.


With all the uncertainty and volatility in today’s economy, the time is now to take a thorough look at your finances. To accurately plan for your financial future, you must first know where you currently stand. For these reasons, our Success Team at Impact Advisors Group is offering a free financial assessment for both individuals and business owners. Request yours today!

This post was written and first distributed by Wendy J. Cook.


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Impact Advisors Group LLC (“[IAG]”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Registration does not imply a certain level of skill or training. The information on this site is not intended as tax, accounting or legal advice, as an offer or solicitation of an offer to buy or sell, or as an endorsement of any company, security, fund, or other securities or non-securities offering. This information should not be relied upon as the sole factor in an investment making decision. Past performance is no indication of future results. Investment in securities involves significant risk and has the potential for partial or complete loss of funds invested. It should not be assumed that any recommendations made will be profitable or equal any performance noted on this site. The information on this site is provided “AS IS” and without warranties of any kind either express or implied. To the fullest extent permissible pursuant to applicable laws, Impact Advisors Group disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability, non-infringement, and suitability for a particular purpose. IAG does not warrant that the information on this site will be free from error. Your use of the information is at your sole risk. Under no circumstances shall IAG be liable for any direct, indirect, special or consequential damages that result from the use of, or the inability to use, the information provided on this site, even if IAG or a IAG authorized representative has been advised of the possibility of such damages. Information contained on this site should not be considered a solicitation to buy, an offer to sell, or a recommendation of any security in any jurisdiction where such offer, solicitation, or recommendation would be unlawful or unauthorized.
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