What Are You Still Working For?

What Are You Still Working For?

Author: Brandon Jordan, CFP®, CHFC®, CEPA®, CVGA®, CLU®, MSA | CEO of Impact Advisors Group

September has always felt a little different to me. Summer winds down, kids go back to school, vacations end, calendars fill back up, and for many of us, there is an almost automatic shift back into another gear.

  • Back to work.
  • Back to building.
  • Back to growing.
  • Back to chasing the next goal.

For business owners and successful professionals, that rhythm can become so normal that we rarely stop to ask a fairly important question:

What are we still working for?

I don’t mean, “Why do we work?” Work is good. Building something is rewarding. Creating jobs, serving clients, solving problems, and growing a successful business can be incredibly fulfilling. I’m asking a slightly different question.

What are we hoping the NEXT level of success will actually make possible?

For much of our lives, the answer is relatively easy. We work to establish a career, build a business, buy a home, raise a family, pay for college, save for retirement, and become financially independent. But something interesting happens when successful people begin accomplishing their own goals: We move the goalposts.

  • $1 million becomes $2 million.
  • $5 million becomes $10 million.
  • A $5 million business needs to become a $10 million business.
  • One investment property becomes five.
  • Retiring at 60 becomes 62… then 65.

There is nothing inherently wrong with ANY of that.

However at some point, we should probably know WHY we’re still moving the goalposts.

One of the ideas I’ve continued thinking about from Morgan Housel’s The Psychology of Money is the concept of “enough.” Successful people tend to be VERY good at pursuing the next goal. We’re usually not nearly as good at recognizing when we’ve already won.

Imagine two 55-year-old business owners.

Both have successful companies. Both have accumulated enough outside of their businesses to be financially independent. Neither needs to work another day to maintain his family’s lifestyle.

The first owner keeps doing exactly what made him successful. He reinvests nearly everything, works 60 hours a week, continues growing the company, and delays taking the big family trips. He tells himself he’ll slow down after the next milestone.

Five years later, his business is worth significantly more.

The second owner keeps building too. He enjoys it. BUT he begins asking different questions.

He takes more money off the table and builds liquidity outside the business. He develops his management team so the company isn’t as dependent on him. He takes Fridays off during the summer. He travels with his wife. He spends more time with his children. He gives more generously. He even says NO to an opportunity that would make him more money but cost him something he values more.

Five years later, the first owner may very well have the higher net worth.

But which one is wealthier?

That’s a question no financial statement can answer.

As financial advisors, we spend a tremendous amount of time helping people accumulate. And we should. Saving, investing, growing businesses, minimizing unnecessary taxes, and making prudent financial decisions matter. Eventually good financial planning needs to help answer another IMPACTful question:

How much is enough… and what do we want “enough” to make possible?

That’s where the conversation gets interesting.

  • Maybe enough means you continue working because you LOVE what you do—but you no longer have to.
  • Maybe it means taking distributions from the business instead of reinvesting every available dollar.
  • Maybe it means helping your children or grandchildren while you’re alive to watch the IMPACT.
  • Maybe it means giving significantly more.
  • Maybe it means buying the vacation home where your family will gather.
  • Maybe it means taking the trip you’ve been talking about for ten years.

Or maybe it simply means having the ability to say NO more often.

  • No to the meeting.
  • No to the deal.
  • No to another obligation.
  • No to sacrificing something important for something you’ve already accumulated enough of.

Defining “enough” isn’t about losing ambition. It’s about giving our ambition a purpose—or perhaps reminding our ambition of its purpose. I hope I’m never finished building, learning, working, giving, or pursuing meaningful goals; but I also don’t want to spend my entire life moving a finish line that I never intended to cross because eventually the question shouldn’t simply be:

“How much more can we accumulate?”

It should become:

“What do we want what we’ve already accumulated to make possible?”

If you’ve never defined what “enough” looks like for you and your family, it’s a conversation worth having. If you’d like someone to help you think through it, we’re always happy to have that conversation.

The purpose of wealth isn’t simply to increase our standard of living. It’s to increase our capacity to live an IMPACTful life.

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